For years now, digital marketing strategies that companies use have been dominated by images and hypertext content but not anymore. Video marketing has literally overtaken this trend. Already, internet video traffic is now the top performer regarding Internet consumer traffic and according to Forbes, it will account for more than 80 percent of all internet consumer traffic in less than 4 years’ time.
So, what exactly can video do to your product or service?
1. It can promote your brand
Video can promote your brand easily and quickly. If you create interesting and informative videos and post them on your company’s website or on social media platforms and YouTube, people will watch and share the videos with their friends and followers. This alone means a huge visibility for the business and more people will know of your product or service. If the video is shared widely, it will give your brand a huge boost and people will become aware of what you are selling.
2. It can demonstrate how your product or service is used
Showing your service or product in action is an excellent way to win a customer and speed up a sale. Video beats all digital formats in doing this. Hire a video production company to produce demo videos of your product or service and then post them on YouTube channel, your blog and, or website. You might be selling a new product or service that your target consumers have no idea of and even how to use them. When they see demo videos, they will get the idea and see how your product or service can be useful to them.
3. It can show that your product or service is the best
There could be other similar products or services out there, but what makes people buy from you is when your product or service is the best as compared to other similar products or services sold by your competitors. By the help of video, you can show the unique features of your product or service, and demonstrate to your viewers how different your product or service is to the ones available in the market.
4. Adds value to your product or service
Video can add value to your product or service. It you hire a trusted video production company to produce clear, high quality videos that are interesting and informative, you will appear more professional and trustworthy and this can make your target customers have trust in your and what you are selling. When they see your face, they will trust and believe more in what you are selling.