Why Video?

There Were An Estimated 3.37 Billion Internet Users Consuming Video Content in 2022

According to data collected by Statista, there were over three billion internet users watching streaming or downloaded video at least once per month in 2022. This number is projected to increase annually, ultimately reaching nearly 3.5 billion by 2023. In the U.S. alone, there were approximately 161.4 million live video viewers in 2023.

Product Videos Have Been a Go-To for B2B Companies

For B2B companies, the most popular type of video content to create in 2021 was product demos and social videos. Sharing details about your business and its products can be an effective way to drive an increase in sales. How-to videos and explainer videos were also widely used choices. 45% of global B2B marketers were creating training videos and 39% were client testimonials.

There’s a Disconnect in Where Consumers Engage with Video and Where Marketers are Spending Their Budges.

The recent findings from The Sprout Social Index™ 2022 reveal an interesting dynamic in consumer and marketer perspectives on YouTube. A significant 51% of consumers intend to invest more time on YouTube in the coming year, positioning it as the second most popular platform after Facebook.

In contrast, a mere 35% of marketers anticipate utilizing the platform in the next 12 months. This noticeable disparity unveils an evident opportunity for astute brands aiming to seize a competitive edge. Recognizing the consumer inclination towards YouTube while marketers are less inclined presents an open arena for brands to strategically tap into the platform, potentially reaching a receptive audience and gaining a distinct advantage in the evolving digital landscape.

92% of Video Marketers Are Satisfied With the ROI on Their Video Marketing

According to Animoto, 92% of businesses are satisfied with the ROI of their video marketing on social media. Further, 91% of businesses now leverage video as a key marketing tool—an unprecedented peak since we began monitoring this data. Furthermore, 96% of marketers, the highest proportion in the past nine years, recognize video as a crucial component of their marketing strategy.

78% of Marketing Professionals Say Videos Helped Increase Sales

Impressively, 87% of marketers acknowledge that video yields a direct, positive impact on sales—an all-time high in reported sentiments. An overwhelming 96% of marketers concur that videos play a pivotal role in enhancing user comprehension of their product or service. Remarkably, this percentage has consistently remained above 93% since 2015, with the current data reaching the highest point in the last five years. That’s always a win!