If you’re like most people, you’ve probably watched a video on Facebook or Twitter. Videos on social media generate 1,200 percent more shares than text and images combined— if you’re hoping that satisfied customers will share information about your product or service with their friends or followers, video is the key.
With Facebook and Twitter both auto-playing video in their newsfeeds, it’s harder to avoid video content than it used to be. As users scroll down, they’re seeing videos automatically, and they’re watching because video is more compelling than other content. Eighty-two percent of Twitter users watch videos while they’re on the platform, and 45 percent of users watch more than an hour of video on Facebook or YouTube each week.
Facebook’s video posts have a 135 percent greater reach than posts that rely on traditional photos, and the platform sees 8 billion video views each day. Even Instagram, the platform that started with still photography, has adopted video, allowing marketers to engage audiences in a whole new way.