Commercial multimedia marketing allows you to reach out to your customer in a very convenient and effective way. You can garner customer loyalty by interacting with them through these mediums and showing them that you care about their responses and their demands and will do your best to cater to them. You can get in touch with your clients and respond to anything that they might want you to know about, solve their problems and answer their queries about your services or products. Multimedia also provides you with a platform to demonstrate your leadership and entrepreneurship skills. You can give a word of advice or two to all the aspiring entrepreneurs who admire your business empire and your skills. Not only this, whenever you share a blog, or a video, a photograph or a podcast, it helps you increase you online visibility and thus helps in reaching out to people. They notice your online presence and start following you which ultimately results in them consuming the products that you are offering to the world. This is the impact multimedia can have on your business.